How Can Podcasting Add Value For Business ?

Podcasting Tips to drive traffic to your business and Boost your brand with Audio Content.

Podcasting Tips & Benefits For Your Business

Back in the day, businesses could survive on a consistent model, but in today's constantly changing digital era, brands are expected to modify and tweak their strategies to promote business.

Podcasting is one of those new additions to the business marketing space. It is an excellent medium for experts to share their wisdom, opinions and thoughts. Also, there are a lot of enthusiastic listeners who are looking to learn something new.

Listening to podcasts is easy as compared to written or visual content. People can listen to them on their commute to work or while running on the treadmill at the gym.

Why Podcasting For Business ?

It is straightforward to listen to a podcast and just like Netflix disrupted the video streaming industry, Podcast is on its way to disrupting the audio streaming industry.

The primary reason behind this is that Bluetooth lets people listen to podcasts in their car, plus Apple's devices have pre-installed apps. Not only that, music apps like Spotify and Gaana also allow listeners to explore podcast shows.

Currently, India has over 57 million monthly active listeners - Dec'22 survey results as reported by Adgully. So, As a brand, It's time for you to leverage that and promote your business through podcasting.

How can Podcasting help your business?

Podcasting offers an array of benefits for your business :

• Helps you to Amplify your voice.

• Share your Wisdom with the world.

• Allows you to Build your brand, network and create a community of like-minded people.

Not only that, You can even have a measurable benefit- such as earning real income through podcasting. Businesses can even sell their products or services with the help of their podcast.

Some of the ways through which you can promote your business with a podcast are:

Drive Traffic to your Business

A podcast can be a powerful tool for expanding your audience and building familiarity with your brand. It can contribute to the top of the funnel strategy (TOFU).

While readers of your blog or followers on social media may be familiar with your content, A podcast can reach a completely different set of listeners.

In addition, A podcast can create excellent recall value for your brand. By continuously Advertising your business in between episodes, you can remind listeners of your offerings and ultimately drive traffic to your products or services.

Define your Target Audience

If you want to promote your brand through your podcast, Then the target audience of your podcast will be the same as your product or service.

You must create content that directly educates and speaks to your target audience. For example, Suppose you are a digital marketing coach selling courses. In that case, Your podcast should talk about topics like careers in digital marketing, how businesses can leverage the power of digital marketing, and so on.

Once you start talking to an ideal audience, You will create a community of prospects interested in your business at some point of time.

Builds your Brand

You can grow your brand with the help of podcasting. It offers similar benefits to blogging, Allowing you to communicate your knowledge and opinions to build credibility.

Businesses with high customer value propositions can use podcasting to educate and market their product. It works best for Consultants, Coaches and even Legal, Finance and Real Estate Entrepreneurs.

Also, most Coaches and Consultants are worried about sharing all their knowledge for free as they believe customers will not need their services, But the opposite is true. People learn from you, Develop trust and see you as an expert.

So, When they have the budget, They buy from you. Think of this metaphor where people have Utensils, Cookbooks and an array of recipes online, But that does not mean they stop eating out.

Sharing marketing tips or tips related to your industry is one of the best ways of promoting your business on your podcast.

Builds a Stronger Connection with the Audience

Your voice is an asset. Use it to promote your brand.

Audiences will feel connected with you when they hear your voice and once you regularly push out episodes, They will become familiar with your voice and presentation style.

A podcast is a very personal way to brand your business, As your potential customers will better understand your business's values and practices. They will understand the personality behind your business - which will humanize your brand.

Platform to Directly Advertise Your Business

A podcast is a direct platform to promote and grow your brand. You can briefly introduce what you do during the beginning of each episode or simply add a website of your business in the description.

Secondly, You can always pick a product or service and promote it in the middle of your episode. Pick a topic that connects with your product or service and base your episodes on it.

For example, One of our client's shows - Dr. Ergo Speaks where the host talks about the importance of ergonomics in the workplace. Between each episode, He promotes a brand that sells ergonomic chairs.

Strategies for Creating a Successful Podcast

A podcast helps to promote businesses in various ways. However, You must Strategize and Plan your podcast to succeed and see results.

• Keep your podcast Focused

If you want to grow your brand, then define your podcast's topics and target audience. It is tempting to talk about various topics and cater to different sets of audiences, But you need more than that to create a successful show.

• Stay Consistent

Create a calendar and decide which days you will drop your episodes. Aim to do 1 episode weekly or fortnightly if you are starting out.

• Plan the Workflow

Decide which topics you want to speak on and write a script. Having that as a reference will ensure you don't forget anything while recording. Also, if you are interviewing the guest, create a list of questions beforehand.

To know more about how to plan a perfect workflow, check out our interesting Strategies and Tips.

Learn More

• Promote Your Podcast

Promoting your business on your podcast is one thing but you will also have to promote your show to ensure that it has visibility. Share episode links on your social profiles and newsletters. You can even add it to your company website.

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Conclusion

Podcasting is one of the best ways to advertise your business. It helps you to Share your wisdom, Create a community in your niche and Talk about your products and services in between your shows.

Also, It's effortless to start a podcast and if you are worried that it will require a lot of your time, Then it doesn't have to be that way.

In reality, You just have to show up and talk. You can outsource the rest of the tasks like editing, show notes, transcription, publishing, and promoting. Book a call with us today.