WHY START A PODCAST?
From the nostalgia of good old radio we have ushered into an era where podcasts have democratized the radio industry putting the power of voice in the hands of individuals. With 464.7 Million people listening to podcasts globally, this medium is skyrocketing in popularity offering businesses and entrepreneurs a chance at educating and entertaining millions.
SHARE YOUR BRAND STORY
Audiences love a good story & you can leverage that with your show
Be the credible and go-to authority in a specific coaching and business niche
BE A COACH IN THEIR EAR
Listeners experience the true power of your words on their time
CREATIVE SELF EXPRESSION
Gives the opportunity to express your thoughts and ideas in new light
REACH NEW AUDIENCES
Organically access fresh audience other than your existing followers
Podcast listeners feel an intimate connection with the host
LEVEARGE AS SALES TOOL
Talk without censorship about your products, programs or services
BUILD YOUR NETWORK
Expand or tap into connections with influencers, peers, industry experts
BUILD A COMMUNITY
Allows you to impart your knowledge and build a community of like-minded people
Technology has brought a resurgence to audio content. From the golden age of radio to the platinum age of podcasting, audio is now an integral part of the full circle of communication and content strategy for a business.
With exponential growth metrics and an increasing number of brands investing in the medium, the question is not whether to consider audio or not, but why you haven't already done so?
Just like social media and websites, audio marketing has become a vital component of a 360-degree brand offering that can't be ignored.
It all starts with STRATEGY because ‘winging it’ is not a good idea when it comes to aligned representation of your knowledge and experience.
Ensure that you have a common brand voice across all your existing verticals and your podcast show. Be clear on what you want to communicate with your audience, how you add value and what are your goals behind starting a podcast for business.
Also, don’t worry. You don’t have to do all the heavy lifting alone. You have DFYP for that. From Podcast Development, Management to Growth, we do everything for you.