Launching A Podcast - Is It Worth The Effort !
- Apr 26, 2023
- 2 min read
Updated: Feb 8, 2024
Find out how to launch a podcast that is worth the time and benefits your efforts.
PODCAST ESSENTIALS
As a coach or consultant you probably already have a lot going on in your world – writing social media posts, doing challenges, hosting webinars or even writing a book.
So should you launch a podcast just because it is another ‘nice to have’ thing in your
list ?
Absolutely not!
Launch a podcast only !
If you want to make your powerful voice and thoughts heard.
If you want to create an immersive, intimate experience for your audience.
If you want to tell heartful stories, share knowledge and deliver insights in the most compelling ways.
And for those who tend to look for numbers in everything,
Just wrap your head around these stats
60 million 200 million only 2 million Facebook Business pages Instagram Business accounts Podcasts Worldwide
There are only 2 million podcasts worldwide with every 3 out 4 podcast listeners tuning in to learn something new.
So if you wish to you stand out from a cluttered market and create unique visibility and positioning for yourself – then yes, you should launch a podcast.
5 Types Of People Who Would Benefit From Having a Podcast
Subject matter experts who can leverage knowledge sharing.
Solopreneurs who want to attract new leads in an ongoing manner.
Master networkers who loves meeting people and building new connections.
Educators who love teaching a certain group of people – be it coaches, professionals, entrepreneurs or students.
Storytellers at heart who want to revisit their (and their guests) life, relationships, client experiences and business journeys.
IS IT WORTH THE EFFORTS ?
There is a place for every kind of content, every medium of delivery and every persona of a target audience. In the context of coaching and consulting businesses, here is why Podcast trump above all
Podcasts are very Time & Cost-Effective to produce
A lot many people have a camera fear, they might have to take a plenty of retakes before the perfect shot and cancel out a couple of bloopers to produce a 5-minute video. You might also be someone who is too lazy to dress up every time to record a video. Well, a podcast saves you from the drill.
Podcasts are Authentic & Intimate
Multiple surveys have established that the attention and retention of podcast listeners are much higher in comparison to any other medium – blogs, video, social.
And if you happen to be a great narrator with a beautiful vocal quality – you can transport your listener into a new world of possibilities as you talk right into their ears.
Audio Search is the Next Big Thing
When you have got a business to run, visibility and discoverability are key to your sales and marketing efforts. With the recent increase in voice searches and products like Alexa and Siri making their way to our phones and homes, Podcasts and podcast episodes have started showing up in search results if you get your SEO right.
Conclusion
The podcast industry is growing by leaps and bounds. And it’s your choice to either get on the bandwagon and grow with it or get left behind.
" Wise people say it prudent to ride with the rising tide "
So if you want to get on with it, Done For You Podcasts would love to help you with your podcast journey.
Just Book a call to tell us what you have in mind!
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