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Launch checklist: 12 things to do to start a business podcast

A business podcast is like a captivating conversation over the airwaves, where the spotlight shines on the world of business, entrepreneurship, industry insights, and personal growth. Read on to know how you can master the steps to become a thought leader and business authority.

Starting podcast for business checklist

Starting a business podcast is an opportunity for individuals to become storytellers and share their wisdom, experiences, and passion with an eager audience keen on unraveling the mysteries of the business world. Think of it as a self-owned media platform to dive into diverse topics such as marketing strategies, leadership journeys, the rollercoaster ride of startups, financial wizardry, growth stories, wise failures, and the art of business management.

Now, when it comes to creating your business podcast, it's a thrilling journey that takes you from the drawing board to the hearts and minds of your listeners. Let's embark on this adventure together, exploring the steps that will bring your unique podcast vision to life.

Over the past years the popularity of podcasting has skyrocketed and for good reason. The Music, Radio, and Podcasts sector in India is expected to expand at a 6.11% annual growth rate between 2023 and 2028, culminating in a market size of $2.314 billion by 2028. While the CAGR might seem low, podcast as a medium of content creation is here to stay as a must-have addition to your marketing portfolio.

It's a powerful tool that allows you to share your knowledge, engage with your audience, and ultimately grow your business.

But where do you even begin? In this blog post, you can explore the 12 must-have steps for starting your business podcast. Whether you're a seasoned entrepreneur or just starting, this guide will provide you with all the tools you need to launch a successful podcast and reach new heights in your business.

Let's dive in!

Steps to start a business podcast

1. Define your podcast's niche and target audience

Determine the specific industry or topic that your business podcast will focus on. Identify your target audience and listener for your content to fulfill their need and interest in a particular area.

What sets your podcast apart from others in your niche? Define a unique value proposition (UVP) that clearly communicates what listeners can expect and why they should tune in.

Determine the specific area within the business world that you want to focus on. It could be entrepreneurship, marketing, leadership, funding, profitability, finance, management, or a combination of these.

Explore your own expertise and interests to find a niche that aligns with your knowledge and passion.

2. Analyze Competitive Podcasts

Research existing podcasts in your chosen niche. Listen to them to understand what topics they cover, how they format their episodes, and what makes them successful.

Pay attention to the gaps in content or areas where you believe you can offer a unique perspective.

Analyze the competition in your niche to understand their strengths and weaknesses.

Identify opportunities to differentiate your podcast, whether through unique content, better production quality, or more engaging storytelling.

3. Develop a clear podcast concept and format

Decide on the format of your podcast, whether it will involve interviews, solo episodes, or a combination of both. Create a structured outline for each episode to ensure organized and engaging content.

Also think about whether you will be doing an ongoing evergreen podcast or 8 or 12 episode season. Will it be a weekly, fortnightly or monthly show?

4. Procure the necessary podcasting equipment

Invest in high-quality microphones, headphones, and a reliable recording software or platform. Ensure that your equipment is set up correctly and test the audio quality before recording.

5. Develop podcast branding

Design a compelling podcast logo, intro/outro music, and cover art that reflects your business and resonates with your target audience. Having agreements with branding will help build honor and dignity.

6. Create a podcast hosting account

Choose a reliable podcast hosting platform like Buzzsprout, Spotify for Podcasters, Hubhopper, etc. that will store and distribute your podcast episodes across various podcast directories such as Apple Podcasts, Spotify, Jio Saavn and more. Research the best hosting options that fit your budget and technical requirements.

7. Plan and record podcast episodes

Develop a content calendar and schedule regular recording sessions. Prepare well-researched and informative episodes that address your audience's pain points or provide valuable insights. Ensure that your audio quality is consistently clear throughout each episode.

8. Edit and produce your episodes

Use audio editing software like Audacity or Garageband or tools like Descript or Auphonic to enhance the audio quality and any excess sound and background music. Aim for a polished and professional final product.

9. Optimize your podcast for search: Make your podcast discoverable by optimizing your metadata, including episode titles, descriptions, and tags. Consider relevant keywords and phrases that your target audience might search for and incorporate them naturally into your podcast's metadata. Craft concise and engaging summaries that entice potential listeners to tune in. It includes applicable keywords that will better your podcast's to make a discovery in search engine and podcast directories.

Checklist for starting a podcast for your business

10. Promote your podcast

Create a marketing plan for your podcast, utilizing various channels such as social media, email newsletters, and your business website. Collaborate with guests or industry influencers who can help promote your podcast to their audience.

11. Legal Considerations

This is an often overlooked aspect but content of any kind is susceptible to copying or copyright infringements. To put this in context there was a podcast that someone translated in French and was pirating it under his name for more than two years and even getting paid by brands for it. He is being sued by the original host now.

So be aware of copyright issues, licensing, and any legal requirements related to podcasting in your jurisdiction. If there is a need for any kind of disclaimers, include it in your episode or description. Seek proper permission from guests to use their name and collaterals.

12. Engage with your listeners and gather feedback

Encourage listeners to leave reviews and ratings and respond to comments on your podcast episodes. Use this feedback to continuously improve the content and structure of your podcast.


Remember, starting a business podcast requires consistent effort and dedication. Stay committed to delivering high-quality content, growing your audience, and adapting your podcast strategy as necessary. Good luck with your podcasting venture!


Are you an entrepreneur or business owner who wants to be a business authority and empower others with your knowledge? - Reach out to us. We can help you start a business podcast. We are Done For You Podcasts - a full-service Podcast Production Company for experts and entrepreneurs.


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